Your goal is to have prospects to connect with you and have them look for your solution at the right time – when they are ready to make a buying decision. The customer come to you, not you chasing them.
There are different ways to interact with different Social media channels.
First of all, locate where your audience is. Try this exercise and answer the questions below to get more clarity about your audience:
- Where do they look for information?
- What kind of information are they looking for?
- What are their pain points?
- What are they laughing at?
- What are their inspirations?[/one_half_first]
- What do they talk about?
- Who do you want to target?
- What problems can I provide a solution for?
- What does your audience need help with?
- Are people searching for your solution?
Depending on your audience, you can find them in a variety of channels. YouTube, Facebook, LinkedIn, Pinterest and much, much more. Pick the one where you see they are located the most. For example, if you find them on Facebook, join groups that have the same interest that you have identified from the questions above.
Give value and start conversations through your choice of platform to answer these questions. Interact with these groups and help your audience. Offer your help! You can deliver a lot of value in these groups or even share your own content from your own business Facebook page to these groups. But the key is to interact and make conversation – Digital Networking.
One tip is to carefully choose 2-4 groups where you decide to be interactive. Remember, you need to keep coming back on a regular basis.
At YouTube, people are looking for answers since it is the world’s largest search engine. It is important to give information there that is related to a search, using videos. (Your own recordings are smashing it at the moment, but it doesn’t have to be smashingly edited to be great!)
LinkedIn usually has groups where you can interact with articles and white papers and usually, businesses talk to businesses here. (A great inspiration also if you need to know more about your competitors.)
So what shall I write about to get my audience´s attention?
Another great tip to know is that not all content need to be your own. You can share valuable content that others have created that could be of value to your audience, both in writing and in videos (TED Talks are fantastic).
But since you aim to build long-term relationships you should also strive to deliver value from your own business’s point of view and how you could be of value for your audience in offering a solution to their problems. Most important of all, don’t forget to share your area of expertise! AND engage in postings!
For all social platforms you can build your postings around these areas to offer value every single day:
A mix of the above-mentioned areas is what keeps your audience alert.
And to help you with you content that has helped me when I post is a checklist for your postings. This to assure that you are giving your audience valuable content:
- Is it adding value?
- Is it going to inspire people?
- Is it going to motivate?
I hope that I have given you great value so that you can start to use some of the tactics and strategies in your business right away, using social media in your business.
All the best,
Carina Asp | Marketing Coach Marketing with Body, Soul & Business Spirit