How to succeed with blogging

A while ago I was listening to a podcast with Neil Patel @neilpatel, a blogging guru that is very successful with blogging. He talked about the importance of action steps that lead to successful blogging and how to generate an income from your blog. So in this post, I thought I share a few tips with you.

Neil Patel speaks about blog content, the importance of relevant and good content and how crucial it is for your success. He means that good content will do you well in the long run and that you have to broaden your perspective especially when writing content, it should deliver long-term value.

Action steps to use when blogging

Neil Patel talks about these different strategies:

Action

His first step included taking action.To take action to write really good content that people will read in 1-2 years from now and still consider it interesting. His tips what to write about he suggests that you should write blog posts that explain “how to” i.e. “how to lose weight in ten days”, or make 1-10 lists “10 steps to…” and actions steps.

Evergreen content

Creating evergreen content is crucial, content that is valuable for a long time. For example, think of topics that aren’t trends, for example, topics like yoga and meditation. These are topics that still will be interesting in a few years from now, maybe even longer.

Don’t write essays

Neil continued with the length of a blog post and that it isn’t a lot of people that are willing to invest time in reading an “essay”. He meant that a too long post, people wouldn’t read; keep it short, to the point and easy to read.

Promote your content

Promoting your content is a crucial step. You need to use SEO on your pages and make sure that your URLs are clean.

Other tips were to use simple wordings and use a conversational writing when you share your posts on social media. According to Neil, a major difference to success is to use the words “I” and “you”. Using humor, he said, is a great way to start a conversation with followers and to increase your number of followers to your blog.

Other tricks

Other tricks he mentioned where:

  • Comment on other people’s blogs
  • Mention people in your blog posts (preferably other people that are blogging)
  • Network with other writers
  • Start guest blogging
  • Start to collect emails
  • Create and promote groups

He ended the interview to mention how important it is to be consistent over time. You should blog over a period of at least 6 months before you get any results, and after that, it will also be a part of your daily routine.

I hope that this gave you ideas on how to become successful with your own blog or if you aren’t yet blogging, will start to do so.

Neil is only one of many bloggers that are a successful blogger, but to me, he is a true inspiration and right to the point in his messaging.

All the best,

Carina Asp | Marketing CoachMarketing with Body, Soul & Business Spirit